Technology Coast Consulting

Markets & Industries

Technology Markets

We’ve made it our business to understand the technology ecosystem from end to end. Our studies focus on the starting point of the technology chain — devices end-users connect with to view and author information. We’ve conducted deep-dive studies on the specific feature sets and integrated functionalities programmed into software applications accessed by thousands of users, every day. We are intimately familiar with the hardware layers of the enterprise required to run these applications like servers, networks and storage devices.

We’ve benchmarked the system management tools that oversee the provisioning, management and trouble-shooting of the enterprise hardware and software layers.  Analyses center on the developers and the tools they use to create, test and deploy software, middleware or firmware. Understanding that data is the lifeblood of every organization, we’ve studied in specific detail the solutions that retain, manage, secure and recover data.  Equally important, we’ve profiled how users share and deliver data through collaboration systems and business analytics.

Our extensive grounding relative to how enterprises and end-users interact with technology makes us quick studies in emerging hi-tech categories.  We identify gaps and underserved segments ahead of development cycles, then track these solutions as they create new revenue opportunities (see SMARTPHONE IN THE US ENTERPRISE, Technology Coast Consulting’s flagship syndicated report).  Our clients, and specifically their target markets, are interested in how technology is best implemented. In response we’ve created numerous best practice studies on license structures and associated delivery models particularly, SaaS and cloud computing.

Horizontal Technology



  • Mainframes
  • Mobile to Mobile (M2M) Devices
  • Netbooks
  • Personal Computers
  • Peripherals
  • Printers
  • Security Devices
  • Servers
  • Smartphones
  • Storage Systems


  • Cloud Computing
  • Hosted or Managed Services
  • Professional Services
  • Software as a Service (SaaS)
  • Security
  • Technical Support
  • Training
  • Warranty


  • Analytics/Business Intelligence
  • Application
  • Database
  • Development
  • Infrastructure
  • Middleware
  • Operating System
  • Process
  • Project
  • Service Management

Vertical Market Solutions

Every industry has its own sophisticated set of processes and rules.  Entire economies materialize to address the business requirements of regulatory compliance and risk, such as HIPPA and SOX.  We help technology vendors understand the unique needs of the verticals they target.  By speaking to the solution end-users and IT managers that support the applications we uncover feature and function gaps, pricing and delivery models of competing solutions and value propositions that resonate with the target audience.  Our discovery process yields primary data clients use to refine product roadmaps and tap adjacent buying audiences.

industry segment coverage

Industry Segment Coverage

  • Education
  • Finance
  • Government/Public Sector
  • Healthcare
  • Information Technology
  • Media (Print/Online/Mobile)
  • Medical/Pharma
  • Mobility
  • Mortgage
  • Retail
  • Telecommunications