Whether your channel program is leading or lagging in your sector, it’s wise to keep a finger on the pulse of partner sentiment. One of our leading research categories, Channel Intelligence includes channel analyses for all technology categories, across the globe. We benchmark individual program components or analyze channel strategies in their entirety.
Determine which partner categories optimally serve your customers and prospects. Understand
the configuration of your channel composition relative to that of your competitors.
Assess coverage in key regions and determine how over or under representation
affect partner performance. Understand how geographic representation of competing
solutions impacts your partners’ opportunities.
Evaluate industry best practices that result in attracting and retaining the highest producers in the channel. Determine how monetary and non-monetary program elements motivate resellers while preserving margin.
Analyze successful channel management programs. Determine performance level
triggers in your partner model to apply strategic monetary investments based
on external analysis.
Understand which scalable resources are most effective for educating and empowering
your channels. Determine appropriate access points for investing in lead generation
tools, marketing libraries, partner portals and demonstration sites.